When the temperatures get warm enough, I like to venture out into the night and do a bit of night shooting. It's one of my favorite pastimes. Sometimes during the summer, it can get pretty hot in Los Angeles, especially the San Fernando Valley, and I don't even bother going out but during those hot summer nights, the evening temperature can get into the 70s and 80s which is quite lovely.
This time around, I was testing a camera and hit my friend Jasson up to do some night shooting in Van Nuys, Calif. when I took this photo of Casa De Cadillac which is a Cadillac dealership on Ventura Blvd. What I really love about this dealership, other than the caddies they sell (I love cars), is the font they use for the sign. I'm no font nerd but I do know a bit of history to this place. It opened up sometime in the '50s and has been in business ever since. The font reminds me of the "futuristic" styling and outlook of American industry in that era. America had just won World War II and the middle class was on the up and up and everyone was focused on the optimism of tomorrow.
There's a bit of a light leak in this image but it's in a good place where it isn't totally distracting and it gives the photo a bit of character.
"Casa De Cadillac" / 35mm Fuji Provia 400X / July 2014